5 Reasons You Want To Farm With A Blog

Up until a few years ago, the only way to farm a community was to send postcards and real estate reports through the mail. Not only was that method time consuming and expensive, but you had to compete with every other real estate agent who was doing the same thing.

Fortunately, technology has made it possible for any real estate agent to farm a community using the Internet. It's fun, free and once you get started you can do it in less than 15 minutes a day from your home or office.

Branding
When you farm a neighborhood by creating an interactive community website, home owners have an opportunity to know you on an entirely different level. They can hear you speak, watch you on video, read your articles and communicate with you through their comments. A community website allows them to see you as a freind and as the real estate expert in their community.

Interest
At any given time 10% of a community may be interested in selling their home. At the same time 100% of the community is interested in what's happening in the community ... and that includes real estate. If you want to reach 100% of the community 100% of the time, you can do it with a community blog.

Cost
The cost of creating and mailing your blog to 500 homes is $0. The cost of creating and mailing postcards and reports to 500 homes is more expensive. Now multiply that number by one mailing per month or one mailing per week. How many communities could you afford to farm at the cost of $0 per mailing?

Effectiveness
The only thing that really matters is your ability to persuade homeowners to hire you when the time comes to sell their home. Who do you think a homeowner is more likely to hire: an agent who sends them one real estate postcard a month, or an agent who they see, respect and communicate with on a regular basis through the community blog?

Relationship
Conversations create customers and nothing creates conversation like an interesting community blog. One of the greatest features of a community blog is the capability for homeowners to contact you immediately through the comments section. You can't do that with a postcard or report.

Comments
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